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Overview

120+ Hours Course

3 Months Duration

20+ Modules Covered

18 Certifications

The 360° digital marketing certification course offered at Knowledge Incubator is one such course that is designed completely based on industry standards and current industry needs. It is a 120+ hours course covered in 3 months which is divided into 20+ modules in a way that is easy for newbies and beginners to learn as well as for marketing professionals to gain a deeper understanding of all the elements of Digital Marketing.

More than 3.5 lac jobs are coming up in the digital marketing industry in the next 2 years. This training program can help you...

GET A GOOD JOB

START YOUR OWN BUSINESS

BOOST YOU UP AS A MARKETING PROFESSIONAL

BECOME 100% INDUSTRY READY

Our teaching Methodology

How it differs from other training institutes?

About Our Trainers

The trainers' team at Knowledge Incubator is a crazy bunch of certified digital marketing professionals with 5+ years of experience in the digital marketing industry holding master degrees in IT field.
 
Having worked with 160+ clients from different domains across the world & delivered groundbreaking results for their business growth, our trainers have an in-depth view of the latest trends in the digital marketing industry and they have the best teaching skills along with advanced tools to deliver their knowledge to all the enthusiastic beginners and professionals looking forward to a bright career in digital marketing.

Who can join this course?

12th GRADE PASS-OUTS

who are looking for a career in digital marketing and want to earn big.

GRADUATES/ POST GRADUATES

from any field who are looking for a promising career in digital marketing and want to earn big.

MARKETING PROFESSIONALS

who wants to learn advanced digital marketing techniques in order to have an extra edge in their professional career and want to earn big.

BUSINESS OWNERS

who want to unleash the power of digital marketing and take their business to new heights and want to earn big.

ASPIRING ENTREPRENEURS

who wish to start a new business, startup, online store, blog, website and want to earn big.

WORKING OR NON-WORKING PEOPLE / HOUSEWIVES

who want to work from home and earn an extra income.

PROFESSIONALS, SPEAKERS, BLOGGERS, VLOGGERS FROM ANY DOMAIN

who wants to create a brand name for himself online and want to earn big.

Course Modules

OVER 20 MODULES TO MASTER

Fundamental Level Modules

  • MARKETING AND ITS IMPORTANCE
  • WHAT IS DIGITAL MARKETING?
  • BENEFITS OF DIGITAL MARKETING OVER TRADITIONAL MARKETING
  • UNDERSTANDING THE PROCESS OF DIGITAL MARKETING
  • INBOUND VS OUTBOUND MARKETING
  • UNDERSTAND YOUR TARGETED AUDIENCE
  • BRAND VISIBILITY, ENGAGEMENT, CONVERSION AND RETENTION
  • PERFORMANCE EVALUATION
  • UNDERSTANDING INTERNET AND ITS VARIOUS TERMINOLOGIES
  • UNDERSTANDING DOMAIN NAMES AND DOMAIN EXTENSIONS
  • UNDERSTANDING WEBSITES AND THEIR BUSINESS IMPACTS
  • PLANNING AND CONCEPTUALIZING YOUR WEBSITE
  • BUILD YOUR OWN WEBSITE USING CMS
  • UNDERSTANDING THE NEED FOR LANDING PAGES
  • DESIGNING ATTRACTIVE AND OPTIMIZED LANDING PAGES
  • OPTIMIZING AND ENHANCING YOUR WEBSITE
  • WHAT ARE SEARCH ENGINES?
  • WHAT IS SEO?
  • HOW SEARCH ENGINE WORK?
  • UNDERSTANDING SERP
  • WHAT ARE KEYWORDS?
  • DIFFERENT TYPES OF KEYWORDS
  • UNDERSTANDING SEARCH ENGINE ALGORITHMS
  • GOOGLE KEYWORD PLANNER TOOL
  • KEYWORD RESEARCH PROCESS
  • UNDERSTANDING KEYWORDS MIX
  • ON PAGE OPTIMIZATION
  • OFF PAGE OPTIMIZATION
  • TOP TOOLS FOR SEO
  • HOW TO CREATE SEO STRATEGY FOR YOUR BUSINESS
  • HOW TO OPTIMIZE KEYWORDS FOR ANY BUSINESS
  • WHAT IS SOCIAL MEDIA?
  • UNDERSTANDING DIFFERENT SOCIAL MEDIA PLATFORMS AND THEIR USE
  • UNDERSTANDING USER PSYCHOLOGY ON SOCIAL MEDIA
  • HOW SOCIAL MEDIA MARKETING IS DIFFERENT
  • FACEBOOK MARKETING
  • TWITTER MARKETING
  • PINTEREST MARKETING
  • INSTAGRAM MARKETING
  • SNAPCHAT MARKETING
  • LINKEDIN MARKETING
  • PLANNING AND CREATING CONTENT FOR SOCIAL MEDIA
  • TOOLS FOR CREATING CONTENT
  • STARTING YOUR OWN SOCIAL MEDIA MARKETING CAMPAIGNS
  • SOCIAL MEDIA MARKETING PERFORMANCE EVALUATION TOOLS
  • WHAT IS EMAIL MARKETING?
  • HOW IT WORKS?
  • ADVANTAGES FOR BUSINESS AND CHALLENGES FACED
  • TYPES OF EMAIL MARKETING
  • PLANNING YOUR EMAIL MARKETING CAMPAIGNS
  • SETTING UP EMAIL MARKETING ACCOUNT
  • CREATING AND MANAGING LISTS
  • WORKING WITH AUTO RESPONDERS
  • SENDING BULK EMAILS
  • BEST PRACTICES TO SEND BULK EMAILS
  • OPT-IN EMAILING PLATFORMS
  • LEARN THE TRICKS AND TIPS
  • EVALUATING RESULTS OF YOUR CAMPAIGNS
  • IMPROVING ROI WITH A/B TESTING

Intermediate Level Modules

  • ORGANIC VS INORGANIC SEARCHES
  • GOOGLE ADWORDS OVERVIEW
  • HOW GOOGLE RANK PAGES
  • CREATING SEARCH CAMPAIGNS
  • UNDERSTANDING BIDDING PROCESS AND STRATEGIES
  • UNDERSTANDING KEYWORDS
  • CREATING COMPELLING ADS BUSINESS
  • PERFORMANCE / CONVERSION TRACKING
  • WORKING WITH DISPLAY CAMPAIGNS
  • OPTIMIZING DISPLAY CAMPAIGNS
  • INTERNET REMARKETING
  • YAHOO AND BING ADVERTISING
  • INTRODUCTION TO CONTENT MARKETING
  • OBJECTIVE OF CONTENT MARKETING
  • CONTENT CURATION TECHNIQUES
  • UNDERSTANDING GOOGLE, TWITTER, FACEBOOK AND YAHOO TRENDS TO WRITE CONTENT
  • HOW TO WRITE GREAT COMPELLING CONTENT
  • KEYWORD RESEARCH FOR CONTENT IDEAS
  • PLACE OF RIGHT KEYWORDS AT THE RIGHT PLACE
  • HOW TO CREATE CATCHY BLOG TITLES
  • OPTIMIZING CONTENT FOR SEARCH ENGINES
  • CREATING YOUR OWN BLOG
  • HOW TO MARKET YOUR CONTENT?
  • WAYS TO MONETIZING BLOG
  • GRAMMAR AND PUNCTUATION CHECKER TOOLS
  • COPY CONTENT CHECKER TOOLS
  • UNDERSTANDING AND CONNECTING WITH ONLINE INFLUENCERS
  • CASE STUDY ON CONTENT MARKETING
  • UNDERSTANDING MOBILE DEVICES
  • FUNDAMENTALS OF MOBILE MARKETING
  • DESIGNING MOBILE FRIENDLY WEBSITE
  • MOBILE MARKETING AND SOCIAL MEDIA
  • CREATING MOBILE FRIENDLY ADS
  • TARGETING MOBILE AUDIENCES
  • CONTENT MARKETING ON MOBILE
  • MOBILE MARKETING MIX
  • UNDERSTANDING MOBILE APPLICATIONS
  • UPLOADING MOBILE APP IN ANDROID AND iOS
  • PROMOTING MOBILE APS
  • WHATSAPP MARKETING
  • UNDERSTANDING VIDEO MARKETING
  • CREATING VIDEO CAMPAIGNS
  • IMPORTANCE OF VIDEO MARKETING
  • BENEFITS OF VIDEO MARKETING
  • UPLOADING VIDEOS ON VIDEO MARKETING WEBSITES
  • USING YOUTUBE / VIMEO FOR BUSINESS
  • DEVELOPING YOUTUBE VIDEO MARKETING STRATEGY
  • BRINGING VISITORS FROM YOUTUBE VIDEOS TO YOUR WEBSITE
  • EARNING MONEY WITH VIDEOS
  • TOOLS FOR VIDEO MARKETING
  • WHAT IS AFFILIATE MARKETING?
  • 3 A's OF AFFILIATE MARKETING
  • DIFFERENT WAYS TO DO AFFILIATE MARKETING
  • GETTING STARTED AS AN AFFILIATE
  • SOME HIDDEN TRICKS TO MAKE MONEY FROM YOUR BLOG
  • DIFFERENT AFFILIATE MARKETING PROGRAMS
  • WHAT IS ADSENSE?
  • HOW TO IMPLEMENT ADSENSE ON YOUR BLOGS?
  • PLACING ADS ON YOUR BLOG
  • UNDERSTANDING WORDPRESS AND CREATING BLOGS ON OTHER CMS
  • HOW TO PROMOTE YOUR BLOG THROUGH SEO, SMO, PPC AND AFFILIATE MARKETING?
  • WHAT IS E-COMMERCE?
  • HOW TO CREATE DIFFERENT E-COMMERCE PLATFORMS?
  • UNDERSTANDING DIFFERENT E-COMMERCE PLATFORMS
  • TOP E-COMMERCE WEBSITES AROUND THE WORLD & IT'S SCENARIO IN INDIA
  • UNDERSTANDING PAYMENT GATEWAYS
  • CREATING YOUR E-COMMERCE STORE
  • HOW TO DO GOOGLE PRODUCT LISTING ADS (PLA) FOR E-COMMERCE WEBSITES?
  • HOW TO DO SEO FOR AN E-COMMERCE WEBSITE?
  • UNDERSTANDING KEY FACTORS OF ORM
  • NEED FOR ORM
  • CREATING POSITIVE REVIEWS FOR YOUR BUSINESS
  • ERADICATING NEGATIVE REVIEWS OF YOUR BUSINESS
  • HOW TO PROMOTE BRAND AWARENESS?
  • TOOLS FOR BUILDING BRANDS AND ONLINE REPUTATION
  • CASE STUDIES ON ORM
  • WHAT IS ONLINE ADVERTISING?
  • TYPES OF ONLINE ADVERTISING
  • DISPLAY ADVERTISING
  • CONTEXTUAL ADVERTISING
  • DIFFERENT ONLINE ADVERTISING PLATFORMS
  • TRACKING AND MEASURING ROI OF ONLINE ADVERTISING
  • CREATING BANNER ADS USING TOOLS
  • VIRAL MARKETING
  • INFLUENCE MARKETING
  • CAUSE RELATED MARKETING
  • RELATIONSHIP MARKETING
  • UNDERCOVER MARKETING
  • TRANSACTIONAL MARKETING
  • SCARCITY MARKETING
  • COMMUNITY MARKETING
  • FREEBIE MARKETING
  • GEOTARGETING
  • UNDERSTANDING THE BIG PICTURE
  • ACTIVITIES BASED ON STRATEGY MAKING

Expert Level
Modules

  • WHAT IS GROWTH HACKING?
  • HOW CAN IT BENEFIT A BUSINESS
  • GROWTH HACKING STRATEGIES & TECHNIQUES
  • OVERVIEW OF GOOGLE ANALYTICS
  • UNDERSTANDING DASHBOARD, REPORTS, GRAPHS AND TABLES
  • MEASURING PERFORMANCE OF MARKETING CAMPAIGNS VIA GOOGLE ANALYTICS
  • ANALYZING AUDIENCE BEHAVIOR
  • MONITORING TRAFFIC SOURCES
  • MONITORING TRAFFIC BEHAVIOR
  • UNDERSTANDING DIFFERENT PERFORMANCE FACTORS
  • TAKING CORRECTIVE ACTIONS IF REQUIRED
  • GOOGLE SEARCH CONSOLE
  • BING WEBMASTER TOOLS
  • AMAZON ALEXA
  • GOOGLE ADWORD KEYWORD TOOL
  • GOOGLE TREND TOOLS
  • MOZ TOOLS
  • DA / PA CHECKER TOOLS
  • LINK ANALYZER TOOLS
  • BROKEN LINK FIXING TOOLS
  • BACKLINK GENERATION TOOLS
  • ROBOFORM TOOL
  • PLAGRIASM CHECKER TOOL
  • UNDERSTANDING LEAD GENERATION FOR BUSINESS
  • WHY LEAD GENERATION IS IMPORTANT?
  • UNDERSTANDING LANDING PAGES
  • UNDERSTANDING THANK YOU PAGE
  • LANDING PAGE VS WEBSITE
  • TYPES OF LANDING PAGES
  • BEST PRACTICES TO CREATE A LANDING PAGE
  • WHAT IS A/B TESTING?
  • HOW TO DO A/B TESTING?
  • LEAD GENERATION USING SEO TECHNIQUES
  • LEAD GENERATION WITH ADWORDS
  • LEAD GENERATION WITH EMAIL MARKETING
  • LEAD GENERATION WITH B2B OR B2C PORTALS
  • LEAD GENERATION WITH WHATSAPP MARKETING
  • CONVERTING LEADS INTO SALES
  • CREATING LEAD NURTURING STRATEGY
  • UNDERSTANDING LEAD FUNNEL
  • STEPS IN LEADS NURTURING
  • HELP YOU WITH BEST PRACTICES TO GRAB PROJECTS AND BE YOUR MASTER
  • EXPERT COUNSELLING ON STARTING A BUSINESS
  • KICK START YOUR BUSINESS IDEA
  • BUSINESS WITH FUNDING AND WITHOUT FUNDING
  • EXPLAINING ROLES AND RESPONSIBILITIES

Certificates

18 CERTIFICATIONS ARE WAITING FOR YOU

KNOWLEDGE INCUBATOR ADVANCE DIGITAL MARKETING CERTIFICATION

GOOGLE ADWORDS

GOOGLE SEARCH ADVERTISING

GOOGLE MOBILE ADVERTISING

GOOGLE VIDEO ADVERTISING

GOOGLE SHOPPING ADVERTISING

GOOGLE DISPLAY ADVERTISING

FACEBOOK BLUEPRINT (Opt-In)

TWITTER FLIGHT SCHOOL

MOZ SEO

HUBSPOT INBOUND

HUBSPOT EMAIL MARKETING

HUBSPOT INBOUND SALES

HUBSPOT CONTENT MARKETING

HUBSPOT GROWTH DRIVEN DESIGN

CLICKMINDED SEO (Opt-In)

BING ADs

YOUTUBE MARKETING

" all work and no play makes jack a dull boy "

So we organize outings and pizza parties for our students for better peer interactions

plus you will get a " work experience letter "

SINCE YOU WILL BE COMMITTED TO WORK ON LIVE PROJECTS


I can't wait for the surprise and want to see what's in it

Check your spam folder in case you didn't receive the mail.

Available Batches

3 - HOURS CLASS

MONDAY, WEDNESDAY, FRIDAY

AVAILABLE SLOTS:
10:00 AM - 01:00 PM
01:30 PM - 04:30 PM
05:00 PM - 08:00 PM

4 - HOURS CLASS

SATURDAY, SUNDAY

AVAILABLE SLOTS:
10:30 AM - 02:30 PM
03:00 PM - 07:00 PM

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